Two-Event Day Leads To Ratings Decline For UFC Fight Night 100
The UFC Fight Night 100 main card did an average of 769,000 viewers from 10 pm – 1 am eastern standard time. This is was down from the UFC Fight Night 98 main card, which drew 860,000 viewers. This was the second UFC event of the day as UFC Fight Night 99 took place that morning and aired on UFC Fight Pass.
UFC Fight Night 100 took place on November 19, 2016 at Ginásio do Ibirapuera in São Paulo, Brazil. The prelims aired on UFC Fight Pass at 6 p.m. ET and FOX Sports 1 at 7 p.m. ET. The main card kicked off on FOX Sports 1 at 9 p.m. ET. The event was headlined by a light heavyweight bout between Ryan Bader and Antonio Rogerio Nogueira. The co-main event featured Thomas Almeida vs. Albert Morales in a bantamweight bout.
The prelims for the event drew 532,000 viewers, which is also down from the UFC FN 98 prelims that did 668,000 viewers. The post-fight show drew 213,000 viewers. The event went up against stiff competition as the show went up against the Oklahoma Sooners vs. West Virginia game on ABC doing 3,825 million viewers.
For 2016, the UFC is averaging 994,000 viewers for FS1 Fight Night events, which is up 10% from 2015’s average. The prelims are also up, 21% with a 739,000 average this year, up from 610,000 last year.
The UFC returns to television this Saturday with UFC Fight Night 101 at Rod Laver Arena in Melbourne, Australia. Derek Brunson vs. Robert Whittaker will headline the event, which will air on FOX Sports 1.
