Downfall: Four Reasons UFC Hype Trains Crumble
Reigning UFC featherweight champion and global super star the “Notorious” Conor McGregor suffered his first UFC loss at last…
Reigning UFC featherweight champion and global super star the “Notorious” Conor McGregor suffered his first UFC loss at last…
While winning is typically most important to a fighter, mixed martial arts (MMA) is also a business, and a…
With an expanding roster and bottomless bank account, the UFC is able to tactically market promotional newcomers, rising prospects,…
After one of the most frantic, skyrocketing, and some would say, contrived hype trains in UFC history, touted 19-year-old…
Unheralded UFC welterweight Bryan Barberena unceremoniously put an end to touted prospect Sage Northcutt’s hype train on the main…
Heavily promoted 19 year old UFC hype train “Super” Sage Northcutt ran into the first speed bump in his…
19-year-old phenom “Super” Sage Northcutt has received a huge backing from the UFC since his debut just a few…
Heavily hyped UFC prospect Sage Northcutt suffered his first loss at last night’s (Saturday, January 30, 2015) UFC on FOX…
Despite what many pundits considered a lackadaisical fight card, UFC on FOX 18 delivered on more than one occasion…
Mixed martial arts (MMA) is just as much based on business, marketing, and promotion, as it is on actual…