Ronda Rousey Files Trademark For Strange New Slogan

Former UFC women’s bantamweight champion Ronda Rousey was seemingly untouchable during her run on top of the 135-pound division. After submitting Miesha Tate for the Strikeforce belt and defending against Sarah Kaufman, ‘Rowdy’ crossed over to the UFC following a sub against Liz Carmouche to take the promotion by storm.

Her reign would last three years, and the further through the contenders Rousey got, the quicker they were being dispatched. After topping Miesha Tate again at UFC 168, the former Olympic Judoka began really trimming th crop, with back-to-back knockout wins over Alexis Davis and Sara McMann that lasted just under 90 seconds in total. The dominance spilled over in to 2015, where things all came to a head.

Taking out Cat Zingano in 14 seconds and fierce trash talker Bethe Correia in 34 seconds, Rousey began to etch her name in the record books, and it wasn’t only the UFC that wanted to put her in the public eye. In terms of media attention outside the octagon, even legends like Georges St-Pierre and Anderson Silva hadn’t received such a concentrated dose.

The UFC, never one to miss out on a good investment, took the initiative and spent some serious dollar on promoting her next fight. Booked in to face Holly Holm at UFC 193 in December 2015, marking the fist time she’d fought more than twice in a year since 2011, the hype was taken up a notch.

The ‘Revolution’ promo was truly production at the highest level in UFC history, and many believe it to be the best single video the UFC had ever released. After taking out her opponents in such brutal and one sided fashion in the preceding few years, the girl that used to live out the back of her $500 Honda was suddenly the biggest superstar in mixed martial arts history.

Then came Melbourne…

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As mentioned, ‘The Preacher’s Daughter’ was the intended target for the next title defense, but the storyline made a serious u-turn at this point in the road. All was as usual during the pre-fight hype stages. Ronda Rousey had made a name for herself by this time as being quite the self promoter, making outlandish remarks and sharing some very heated rivalries.

The time in the spotlight coaching opposite Miesha Tate on The Ultimate Fighter had seen an exaggerated example of Ronda Rousey, with emotions running high alongside tensions, and her refusal to shake hans with ‘Cupcake’ after the second fight pretty much summed up Rousey’s persona at that very moment. But the winds of change had already arrive, just nobody knew it yet.

The history making debut at the Etihad Stadium in Melbourne, Australia was the scene of the crime. Rousey, as she’d done from day one, was blazing a trail for women’s MMA. Headlining a monster pay-per-view card, the previously undefeated champ would touch her belt for the final time in the lead up to UFC 193, and would experience a downfall of biblical proportions.

We knew something was up when a dreary Rousey let her emotions run wild at the weigh-ins, getting involved in a confrontation with Holm at the weigh-ins. Once the octagon door closed on that December night down under, things got crazier than any of us had predicted. The quiet girl from ABQ, New Mexico put a pimp style beatdown on ‘Rowdy’ and finished her with an aura-shattering head kick in front of a stunned global audience.

Mortal life was never escapable, and the twisted perception of Ronda Rousey fell away light years quicker than it had taken to build up. Her marketability remained intact, but hertrademark slogans ‘DNB,’ meaning ‘Do Nothing Bitch’ and ‘FTA,’ which obviously meant ‘F*** Them All’ were now being used against her by rampant and hate-fuelled criticism. Time for a new slogan? Yep.

Check out the report obtained by BloodyElbow.com regarding Rousey’s latest trademark file and new slogan/image. It’s, well, interesting:

“The mark consists of the words “ROWDY RONDA ROUSEY IS IN THE HOUSE” above a rectangle in which a woman’s face and hands appear, all within a larger divided rectangle with rounded edges.”

With the recent news of Rousey’s knee surgery delaying her return, it looks like movies are the meal on offer for her fans this year. If that new logo and slogan are anything to go by, there may be an ‘Odd Couple’ type sitcom coming too, so stay tuned.