Ronda Rousey Tells Walmart: ‘You Can Watch The Success From The Sidelines’
Despite being one of the most dominant champions the sport has ever seen, and seeing success with movies, women’s bantamweight champion “Rowdy” Ronda Rousey decided to take her talents to writing as well, recently publishing her autobiography entitled “My Fight/Your Fight”.
Although the book will likely end up being a top seller given Rousey’s star power, there is a one huge corporation who wants nothing to do with the book. Reports surfaced recently that Walmart had refused to carry Rousey’s publication giving the reason that it was “too violent”.
It seems as if the champion has fired back at Walmart via her official Instagram account noting that success is the best revenge, and that Walmart can feel free to watch the success from the sidelines:
MMAJunkie also gathered up some more information on the matter while speaking with Danit Marquardt, the director of corporate communications with Walmart. Marquardt revealed to MMAJunkie that Walmart was indeed carrying the book, but it was only being sold online as of now:
“We have been preparing for the release of Ronda Rousey’s book … since September 2014,” she said. “It’s available for pre-order now on Walmart.com, and when the book is officially released on the 12th of May, customers interested in purchasing it in one of our stores can use our site-to-store feature where they purchase online and pick up at a local store.
“There are a variety of factors in terms of what we look at when determining what items to offer our customers, and at this point, we’ve chosen to offer this particular title to our customers online, and we will continue to watch how customers respond.
“Just to give you some context and background, on average Walmart supercenters sell 150,000 items, whereas Walmart.com offers seven million items. So across all of our merchandise categories, we sell an abbreviated assortment in stores when compared to our e-commerce site.”
When asked what specific details led Walmart to only selling the book online, Marquardt reiterated the idea of the larger market of items on the website, not wanting to get into the reports stating that the book was too violent:
“I’m saying there’s a variety of factors that we we look at when determining which items we sell for our customers. It’s just the fact is we have a broader assortment on Walmart.com.”
Do you agree with Walmart’s decision, and are you interested in reading Rousey’s book?
