Alert The Press: UFC offers 10% Off One PPV After Invicta Fight Pass Mishap

All-female MMA promotion Invicta FC made its debut on the UFC’s digital subscription network Fight Pass with Invicta FC 8 this past Saturday night (September 6, 2014) after signing an exclusive content deal with the world’s biggest promotion earlier this year.

Everything was going along as planned. That is, until the live stream of the event got interrupted rafter roughly two-and-a-half rounds into the Michelle Waterson vs. Yasuko Tamuda atomweight championship main event. Waterson ended the fight shortly after the feed was disrupted, becoming the first woman to finish Tamuda with a third round barrage of strikes.

But with many Fight Pass subscribers unable to witness the impressive end to a solid card, the UFC was quick to promise that they would make it up to those who had missed out. And they did, but only in their usual way.

The promotion offered up a “massive” 10 percent discount on any live pay-per-view (PPV) event purchased throughout 2014, but it can only be through UFC.tv and not through a cable or satellite provider:

“During the main event of Invicta FC 8 there was a disruption in the live stream. We noticed that you watched a portion of the live event and we sincerely apologize for this experience. We would like to extend you a 10% discount on one live pay-per-view that occurs before the end of 2014. You may use the following promo code (W3P3ADJPVTF4) to redeem for the 10% discount at any time through the end of 2014.”

The unfortunate set of circumstances is the latest PPV mishap for Invicta, who was forced to air its Invicta FC 7 for free on its website after complications with the PPV stream.

In a time when the UFC is largely criticized for fighter pay and oversaturation of events, is offering a measly 10% off something you have you have to pay them more money for really going to earn the UFC more fans? Will it help them keep the ones they already have?

To me, it doesn’t seem like much of a consolation prize.