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Bellator Looks To Be Setting $39.99 Price Tag On Chandler vs. Alvarez III
Bellator MMA is set to make its first foray into a pay-per-view model next month, when the brand issues forth with its inaugural ‘card-for-charge’ – Bellator 120.
The event is to take place on May 17th in Southaven, Mississippi, and will be led and capped by a trilogy match between lightweight champion Eddie Alvarez, and former champion Michael Chandler.
Alvarez vs. Chandler III will be backed up by a co-main fight between light-heavyweight tournament finalists Quinton Jackson and Muhammed Lawal, with that match being led into by a 205 pound feature fight between former UFC light-heavyweight champ Tito Ortiz, and current BMMA middleweight champion Alexander Shlemenko.
Today, fans are finding out that the likely price for BMMA’s PPV event – the charge has not been officially announced by the promotion – will be $39.99, with a $44.99 charge for the high definition feed; this, according to Verizon’s PPV menu page.
In terms of comparisons, it’s a little cheaper than a UFC PPV, but a whole lot more expensive than a UFC Fight Pass subscription, and the card(s) that fans might catch on that service for a $10 per month charge.
Regarding meat on the bone, there’s not a whole there for the casual MMA fan, and it’s hard to see how any but the most die-hard fans will shell out cash for the buy. Yes, Alvarez vs. Chandler is a good fight, but what supports it won’t be enough to entice fans, on mass, to reach into their wallets for this one. Sadly, this card would have served the brand better if they’d just put it on Spike TV for free.
Here’s the card as it stands:
MAIN CARD PPV (10 p.m. ET):
Eddie Alvarez vs. Michael Chandler (lightweight title fight)
Quinton Jackson vs. Muhammed Lawal (light-heavyweight tournament finale)
Tito Ortiz vs. Alexander Shlemenko
Will Brooks vs. Nate Jolly
Michael Page vs. Ricky Rainey
Spike TV Prelims (8 p.m. ET):
265 lbs.: Cheick Kongo vs. Eric Smith
265 lbs.: Blagoi Ivanov vs. Alexander Volkov (Bellator Heavyweight Tournament Final)
155 lbs.: Patricky Pitbull vs. Marcin Held (Bellator Lightweight Tournament Final)
145 lbs.: Goiti Yamauchi vs. Mike Richman