Bellator Looks To Be Setting $39.99 Price Tag On Chandler vs. Alvarez III

Bellator MMA is set to make its first foray into a pay-per-view model next month, when the brand issues forth with its inaugural ‘card-for-charge’ – Bellator 120.

The event is to take place on May 17th in Southaven, Mississippi, and will be led and capped by a trilogy match between lightweight champion Eddie Alvarez, and former champion Michael Chandler.

Alvarez vs. Chandler III will be backed up by a co-main fight between light-heavyweight tournament finalists Quinton Jackson and Muhammed Lawal, with that match being led into by a 205 pound feature fight between former UFC light-heavyweight champ Tito Ortiz, and current BMMA middleweight champion Alexander Shlemenko.

Today, fans are finding out that the likely price for BMMA’s PPV event – the charge has not been officially announced by the promotion – will be $39.99, with a $44.99 charge for the high definition feed; this, according to Verizon’s PPV menu page.

In terms of comparisons, it’s a little cheaper than a UFC PPV, but a whole lot more expensive than a UFC Fight Pass subscription, and the card(s) that fans might catch on that service for a $10 per month charge.

Regarding meat on the bone, there’s not a whole there for the casual MMA fan, and it’s hard to see how any but the most die-hard fans will shell out cash for the buy. Yes, Alvarez vs. Chandler is a good fight, but what supports it won’t be enough to entice fans, on mass, to reach into their wallets for this one. Sadly, this card would have served the brand better if they’d just put it on Spike TV for free.

Here’s the card as it stands:

MAIN CARD PPV (10 p.m. ET):

Eddie Alvarez vs. Michael Chandler (lightweight title fight)

Quinton Jackson vs. Muhammed Lawal (light-heavyweight tournament finale)

Tito Ortiz vs. Alexander Shlemenko

Will Brooks vs. Nate Jolly

Michael Page vs. Ricky Rainey 

Spike TV Prelims (8 p.m. ET):

265 lbs.: Cheick Kongo vs. Eric Smith

265 lbs.: Blagoi Ivanov vs. Alexander Volkov (Bellator Heavyweight Tournament Final)

155 lbs.: Patricky Pitbull vs. Marcin Held (Bellator Lightweight Tournament Final)

145 lbs.: Goiti Yamauchi vs. Mike Richman


8 Comments

  1. Profile photo of TheXperience

    TheXperience

    April 23, 2014 at 7:56 pm

    Ehmmm…. yeah, i'll be watching the live stream FREE OF CHARGE!

    • Profile photo of Entity

      Entity

      April 23, 2014 at 9:26 pm

      heh, yea, it's a bit difficult to pay for the 3rd after seeing the first two free.

      • Profile photo of SpaceJam

        SpaceJam

        April 23, 2014 at 10:45 pm

        Nice way to support MMA and the fighters in Bellator you fuck heads.

      • Profile photo of Brian Cox

        Brian Cox

        April 24, 2014 at 12:54 am

        I just think the price is just flat out of line for what's being offered. If they'd stuck this up as on the web and charged $10 or $15 for it, I might have bought it. However, $40 to watch Jackson thump King Mo, and witness the 'should be retired' Tito Ortiz either get his ass handed to him by a very good fighter – Shlemenko – or beat a guy that's going to be 35 pounds lighter than him in the ring, is not worth $40; Alvarez vs. Chandler trilogy or not.

        It would be very interesting to know what the buy on this is going to be, because I think it's going to be pretty sad. And the crappy part about it is, if they put it on Spike it would draw and audience, and help grow the brand. Instead and on a PPV, no one is going to see this fight. And at the end of the day, that doesn't help Bellator and it doesn't help any of the fighters either.

        Ya earn by building buzz and there's none going in, and will be none coming out of this fight. That's my BMMA fan opinion.

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